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Author:
sunilkumar
Q1. What best describes your brand stage?
Just launched / pre-revenue
₹1L–₹5L per month
₹5L–₹10L per month
₹10L–₹30L per month
₹30L+ per month
Q2. Where does most of your revenue come from today?
Only Amazon
Only D2C website
Amazon + D2C
Offline / other marketplaces
Pre-revenue
Q3. Do you clearly know your per-unit contribution margin (after ads & logistics)?
Yes, consistently positive
Break-even or fluctuating
No, not clearly tracked
Q4. What happens when you increase ad spend?
Sales scale proportionally
Sales increase but margins drop
Sales barely increase
Haven’t tested yet
Q5. How do you currently create demand?
Meta ads only
Influencers only
Meta + Influencers
Mostly organic
Not actively running campaigns
Q6. How confident are you in your product messaging?
Very clear & tested
Somewhat clear
Confusing / inconsistent
Not defined yet
Q7. If you sell on Amazon, what best describes your listings?
Optimized with strong reviews
Optimized but low reviews
Poor conversion
Not selling on Amazon
Q8. How much of your Amazon sales are dependent on ads?
Mostly organic
Balanced organic + ads
Mostly ads
Not sure
Q9. If traffic comes to your website today, what happens?
Conversions are consistent
Some conversions, not scalable
Traffic doesn’t convert well
Website not ready
Q10. Do customers frequently reorder your product?
Yes (weekly / monthly)
Sometimes
Rarely
Not sure
Q11. What is your average product price (MRP)?
Below ₹199
₹199–₹399
₹399–₹699
₹699+
Q12. Can your product handle fast fulfilment & margins?
Yes (shelf-stable + margins)
Possibly
No
Not sure
Q13. What is your primary growth goal for the next 6 months?
Scale fast (burn acceptable)
Improve profitability
Prepare for fundraising
Not sure yet
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