Amazon Product Launch

Welcome to the heart of your Amazon journey! At ExpGrowth, our approach to launching your product is more than just a series of steps – it's a personalized, dedicated strategy that moves your brand into the spotlight. Buckle up as we guide you through our meticulously crafted Amazon Product Launch framework, ensuring your success in the competitive realm of Amazon.

HomeAmazon Product Launch

Amazon Product Launch

The Process We Follow While Launching Any Product On Amazon

Crafting Your Unique GTM Strategy
Tailored just for you, our Go-To-Market (GTM) strategy aligns with your product’s essence. We delve deep into your product, dissecting its DNA to create a strategy that’s as unique as your offering.

Execution With Precision
We execute the GTM strategy with military precision, adhering to a timeline crafted for success. Every move is deliberate, every action calculated to maximize impact.

Analyzing GTM Activities
No stone is left unturned. We meticulously analyze each GTM activity, dissecting its performance, strengths, and areas for enhancement.

Scaling Success
Identifying the shining stars among activities, we scale them for maximum impact. It’s not just about launching; it’s about launching and soaring.

Amazon Product Launch

The Anatomy of Our GTM Strategy: Activities That Drive Your Success

Step 1: A Detailed Research

  • Keyword research: To pick the most relevant customer searches for your product
  • Node research: A subcategory where you can list your product as per your competition
  • Competition listing benchmarking by picking up 4- 5 direct category competitors and figuring out the layout, keywords, and the communication that they are conveying through the following things:
    • Title content benchmarking
    • Primary & scroller images benchmarking 
    • Bullet point content benchmarking
    • Product description benchmarking
    • A+ content benchmarking

Step 2: Creation of a Highly Converting Product Listing

amazon ppc management

In this crucial step, we transform research into action. Armed with insights from Step 1, we create a compelling product listing. It’s not just about being seen; it’s about standing out. This is where our competition category research truly pays off.

Step 3: Go to Strategy for Picking up the Correct Price

  • Understanding the Market Game
    Let’s talk about getting the right price for your product. It’s like playing a smart game in the market. We want to make sure your product stands out, and that’s where pricing comes into play.
  • Setting a Smart Price
    When we decide how much your product should cost, we don’t just pick a number randomly. We look at what others are doing, and we make a plan. It’s like creating a dance routine – every move counts.
  • Making a Profit
    We want your business to make money. So, we create a plan that ensures your selling price (how much you sell your product for) helps you make a profit. It’s like building a strong foundation for your business success.

In our world, pricing isn’t just about numbers; it’s about making your product shine in the market. Join us, and let’s make your pricing a strategic advantage. At ExpGrowth, we keep it simple, making sure your product doesn’t just compete; it captures hearts.

4. Deals & Promo Strategy: Winning Over Your Audience

Amazon Product Launch

Deal Setup Variety:

  • Lightning Deal: A quick and exciting offer for a short time.
  • Deal of the Day: A special deal for 24 hours, making your product stand out.
  • Event Deals (Prime Day, Independence Day, Black Friday, etc.): Capitalize on special occasions for maximum impact.

Selecting correct promotions:

  • Coupon Codes:
    • Visible for All: Everyone on Amazon can see and use it.
    • Visible for Prime Members: Exclusive deals for Amazon Prime members.
    • For Your Userbase: Exclusive offers just for your customers, not visible to all.
  • BxGy Deals: Buy One, Get One – an enticing strategy for boosting sales

5. Sales Strategy: Paving the Path for Growth

A. Initial Orders Framework

Lay the groundwork for success by planning your initial orders strategically.

B. Initial Review Process

Build trust right from the start by encouraging and managing initial product reviews.

C. Advertising Strategy 

Boosting Your Presence

On-Platform Campaigns Types:

  1. Sponsored Brand Banner Ads: Elevate your brand through eye-catching banners.
  2. Sponsored Brand Video Ads: Convey your message with captivating videos.
  3. Sponsored Product Ads: Promote individual products strategically.
  4. Sponsored Display Ads: Showcase your products with visual appeal.
  5. Class – I Ads (On-platform display visibility): Enhance on-platform visibility for increased engagement.

Targeting Types:

  1. Auto Targeting: Let algorithms discover and reach your audience effortlessly.
  2. Manual Targeting: Take control and precision in defining your target audience.

Off-Platform Campaigns:

  1. DSP Campaigns: Extend your reach beyond Amazon’s borders.
  2. Meta/Google Ads: Capitalize on search engine and social visibility for broader exposure.
  3. Influencer Marketing: Leverage influencers on YouTube and Instagram for amplified reach and conversions.

Campaigns to the Existing User Database:

  1. Email Marketing: Direct communication to your audience’s inbox.
  2. SMS Marketing: Instant and impactful messaging.
  3. WhatsApp Marketing: Engage with your audience where they are most active.

Choose Success with ExpGrowth’s Amazon Product Launch

As you embark on this journey with ExpGrowth, rest assured that each step is a leap toward Amazon’s success. Our Product Launch expertise is not just about launching a product – it’s about crafting a narrative that captivates, strategies that resonate, and a success story that unfolds with each sale. Welcome to the future of your brand on Amazon!

Amazon Product Launch FAQs


An Amazon product launch involves strategically introducing a new product to the marketplace, aiming to secure reviews, drive traffic, and boost rankings. It’s crucial for gaining visibility and establishing a strong foundation for long-term success on the platform.

ExpGrowth collaborates with, utilizing free-after-rebate giveaways. This approach involves real people purchasing and reviewing the product, ensuring a verified review process within 2 to 4 weeks.

Our ranking system leverages rebate sites like, initiating 3-5 giveaways per day in the first week and gradually increasing. This dynamic strategy aligns with Amazon’s algorithm, favouring a surge in sales during the product’s ‘Honeymoon Period.’Our ranking system leverages rebate sites like, initiating 3-5 giveaways per day in the first week and gradually increasing. This dynamic strategy aligns with Amazon’s algorithm, favouring a surge in sales during the product’s ‘Honeymoon Period.’

Amazon PPC Ads are activated after securing 2 reviews, running simultaneously with external traffic. This tandem-blast ranking method enhances visibility and accelerates the product’s climb in search rankings, increasing its overall effectiveness.

Yes, ExpGrowth encourages utilizing your email list and social media following to amplify your product launch. Segmented email campaigns and leveraging social media platforms can contribute to a steady stream of sales and improved visibility.

ExpGrowth takes a comprehensive approach to managing the entire product launch process. From securing reviews to organizing giveaways, activating PPC campaigns, and leveraging your existing audience, we ensure a seamless and effective launch for your product.

Product Launches are seamlessly included in our Amazon Growth Marketing service. While clients cover the costs of rebates/giveaways ads, any additional charges for Facebook/I & Instagram Ads setup & management are +$750 per month (ads for 1 product).

The product launch process duration can vary based on factors such as product competitiveness and market conditions. While initial results may be visible within the first few weeks, optimal outcomes are typically achieved over the first 30-180 days.

Yes, ExpGrowth recommends redirecting website shoppers to Amazon during the initial 6-12 months to boost ranking and reviews. This approach maximizes the product’s visibility on the Amazon platform.

ExpGrowth’s expertise lies in developing and executing successful Amazon product launch strategies. By integrating review acquisition, ranking boosts, PPC campaigns, and audience leveraging, we tailor a strategy that aligns with your product’s unique needs for a successful launch.